About

IMG_2854I started freelancing in 2002 and have worked with many clients since. I have also worked from time to time full-time as those projects were interesting and there was a lot of work (ok, maybe I needed a paycheck to buy my house, but I prefer the freedom to work a lot when there is a lot of work and travel when there is not a lot of work). I have been fortunate to have worked with many talented people throughout my design career. Publishing (creative director for Fodor’s.com), Ecommerce (creative director for Shopping.com) Ad agencies, NonProfits and Tech startups. I attended San Fransico Art Academy for graphic design and photography. My experience is varied and substantial, but of course the work stands on it own.

I am lead creative on most projects but have produced larger projects in partnership with other experienced, innovative, and skilled US based professionals. I bring together exactly the people you need when you need them, thus providing exceptional work, on time, for a fair price. You get a great team that enjoys working together and working collaboratively with clients.

My hallmarks are clean, relevant, smart design solutions that make sense; design results that work for each client and the marketplace; and a client-centered, customized approach to the needs, scope, and budget for each project. I’m good at what I do because I have a lot of experience and work with other amazingly talented people which gives me the advantage to help my clients clarify their vision and achieve near-term and aspirational goals.

My work philosophy is that great design comes from great partnerships. This belief fuels my passion for each new project. I use my creativity, intuition, and experience, combined with knowledge and plenty of research, to meet my clients’ needs and help them reach their greatest potential. I handle each job with a professional attention to detail and I/we read a lot and are always on the look out for the latest technology to help us all keep up with the worlds fast pace changes.

I’m a Wisconsin native who has lived in New York City for most my life. I have lived several times on the west coast and was lucky to live in both Europe and Mexico. I love travel, small town life in Mexico and South America, music of all kinds, swimming, biking, and spending time with friends and family. Did I say biking, I love biking! – it allows me to feel alive both physically and mentally. For inspiration I take pictures, paint, and explore the less explored parts of New York City and its street life.